Engen trademarks: expansion into trademark classes, 1970–2022
Video: how Engen extended its South African trademarks into new classes from 1970 to 2022 – from oils & fuels, advertising & retail, tech & it services into new fields. 39 of 45 classes, 530 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Engen already used 1 classes, including class 4 oils & fuels.
- 1975: Engen moves into class 16 paper & print.
- 1978: Engen moves into class 1 chemicals; class 37 construction & repair.
- 1979: Engen moves into class 42 tech & IT services.
- 1981: Engen moves into class 14 jewellery & watches; class 18 leather & bags; class 25 clothing; class 38 telecoms.
- 1984: Engen moves into class 7 machines; class 19 building materials.
- 1987: Engen moves into class 2 paints; class 3 cosmetics & cleaning; class 5 pharmaceuticals; class 8 hand tools; class 9 electronics & software; class 10 medical devices; class 11 lighting & appliances; class 12 vehicles; class 13 firearms & fireworks; class 17 rubber & plastics; class 20 furniture; class 22 ropes & tents; class 27 carpets; class 28 toys & sports goods; class 29 meat, dairy & oils; class 35 advertising & retail; class 36 finance & insurance; class 39 transport & travel; class 40 processing materials; class 41 education & entertainment.
- 1990: Engen moves into class 43 restaurants & hotels; class 44 medical & beauty care; class 45 legal & security.
- 1991: Engen moves into class 21 kitchenware; class 24 textiles; class 26 haberdashery.
- 2018: Engen moves into class 30 coffee, flour & sweets; class 32 beer & soft drinks.
- By 2022, Engen had trademarks in 39 of the 45 classes.