Eli Lilly trademarks in 45 seconds
Video: Eli Lilly's South African trademarks in 45 seconds – 216 trademarks since 1942, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Eli Lilly and its closest rivals – trademarks filed since 1970: Eli Lilly 216, Teva Pharmaceuticals 103, Alkem Laboratories 99, Austell Pharmaceuticals 150, Sandoz 76.
- Its biggest brands: Lilly (5), Caters (4), Because Depression Hurts (2), Humulin (2), Teammate (2), Elemetra (2).
- Logos filed since 2020: Eli Lilly 1, Teva Pharmaceuticals 0, Alkem Laboratories 3, Austell Pharmaceuticals 0, Sandoz 2.
- Trademarks filed per year (three-year average): Eli Lilly 5, Teva Pharmaceuticals 18, Alkem Laboratories 6, Austell Pharmaceuticals 7, Sandoz 12.
- Classes used: Eli Lilly 13, Teva Pharmaceuticals 2, Alkem Laboratories 1, Austell Pharmaceuticals 2, Sandoz 7.
- New brand names a year (five-year average): Eli Lilly 7.6, Teva Pharmaceuticals 17.0, Alkem Laboratories 8.0, Austell Pharmaceuticals 14.4, Sandoz 9.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za