Eli Lilly trademarks: expansion into trademark classes, 1970–2024
Video: how Eli Lilly extended its South African trademarks into new classes from 1970 to 2024 – from pharmaceuticals, medical devices, tech & it services into new fields. 13 of 45 classes, 216 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Eli Lilly already used 4 classes, including class 5 pharmaceuticals, class 1 chemicals, class 3 cosmetics & cleaning, class 16 paper & print.
- 1970: Eli Lilly moves into class 7 machines.
- 1992: Eli Lilly moves into class 10 medical devices.
- 1993: Eli Lilly moves into class 31 fresh produce & pet food.
- 1996: Eli Lilly moves into class 9 electronics & software; class 38 telecoms; class 41 education & entertainment.
- 1997: Eli Lilly moves into class 42 tech & IT services.
- 2004: Eli Lilly moves into class 44 medical & beauty care.
- 2011: Eli Lilly moves into class 35 advertising & retail.
- By 2024, Eli Lilly had trademarks in 13 of the 45 classes.