Ecolab trademarks in 45 seconds
Video: Ecolab's South African trademarks in 45 seconds – 188 trademarks since 1950, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Ecolab and its closest rivals – trademarks filed since 1970: Ecolab 188, Unilever 3,417, Botle Buhle Brands 121, SC Johnson 519.
- Its biggest brands: Ecolab. Protecting What’s Vital (9), Nalco (9), Where Health Begins (7), Klercide (4), Base Protect (3), Ecosure (3).
- Logos filed since 2020: Ecolab 20, Unilever 47, Botle Buhle Brands 47, SC Johnson 26.
- Trademarks filed per year (three-year average): Ecolab 12, Unilever 7, Botle Buhle Brands 3, SC Johnson 3.
- Classes used: Ecolab 33, Unilever 37, Botle Buhle Brands 14, SC Johnson 19.
- New brand names a year (five-year average): Ecolab 3.0, Unilever 5.4, Botle Buhle Brands 7.4, SC Johnson 2.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za