Ecolab trademarks: expansion into trademark classes, 1970–2023
Video: how Ecolab extended its South African trademarks into new classes from 1970 to 2023 – from pharmaceuticals, cosmetics & cleaning, chemicals into new fields. 33 of 45 classes, 188 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Ecolab already used 4 classes, including class 1 chemicals, class 5 pharmaceuticals, class 3 cosmetics & cleaning, class 9 electronics & software.
- 1970: Ecolab moves into class 4 oils & fuels.
- 1990: Ecolab moves into class 10 medical devices.
- 1992: Ecolab moves into class 20 furniture.
- 1993: Ecolab moves into class 42 tech & IT services.
- 2001: Ecolab moves into class 21 kitchenware.
- 2010: Ecolab moves into class 2 paints; class 6 metal goods; class 7 machines; class 8 hand tools; class 11 lighting & appliances; class 12 vehicles; class 16 paper & print; class 17 rubber & plastics; class 18 leather & bags; class 22 ropes & tents; class 24 textiles; class 25 clothing; class 26 haberdashery; class 27 carpets; class 28 toys & sports goods; class 30 coffee, flour & sweets; class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 40 processing materials; class 41 education & entertainment; class 43 restaurants & hotels; class 44 medical & beauty care; class 45 legal & security.
- By 2023, Ecolab had trademarks in 33 of the 45 classes.