dsm-firmenich trademarks in 45 seconds
Video: dsm-firmenich's South African trademarks in 45 seconds – 369 trademarks since 1952, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- dsm-firmenich and its closest rivals – trademarks filed since 1970: dsm-firmenich 369, Sumitomo Chemical 242, Innovative Water Care 140, Omnia 455, BASF 1,053.
- Its biggest brands: Dsm (14), Sustell (12), Dyneema (8), Fats Of Life (8), Tolerase (6), Delvo (5).
- Logos filed since 2020: dsm-firmenich 34, Sumitomo Chemical 12, Innovative Water Care 37, Omnia 17, BASF 13.
- Trademarks filed per year (three-year average): dsm-firmenich 13, Sumitomo Chemical 1, Innovative Water Care 3, Omnia 5, BASF 6.
- Classes used: dsm-firmenich 23, Sumitomo Chemical 13, Innovative Water Care 17, Omnia 32, BASF 38.
- New brand names a year (five-year average): dsm-firmenich 4.6, Sumitomo Chemical 0.8, Innovative Water Care 0.4, Omnia 2.6, BASF 8.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za