dsm-firmenich trademarks: expansion into trademark classes, 1970–2024
Video: how dsm-firmenich extended its South African trademarks into new classes from 1970 to 2024 – from chemicals, pharmaceuticals, coffee, flour & sweets into new fields. 23 of 45 classes, 369 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, dsm-firmenich already used 4 classes, including class 1 chemicals, class 5 pharmaceuticals, class 17 rubber & plastics, class 31 fresh produce & pet food.
- 1970: dsm-firmenich moves into class 30 coffee, flour & sweets.
- 1974: dsm-firmenich moves into class 9 electronics & software; class 29 meat, dairy & oils.
- 1978: dsm-firmenich moves into class 2 paints.
- 1985: dsm-firmenich moves into class 22 ropes & tents.
- 1987: dsm-firmenich moves into class 23 yarns; class 24 textiles.
- 1995: dsm-firmenich moves into class 3 cosmetics & cleaning.
- 2001: dsm-firmenich moves into class 42 tech & IT services.
- 2004: dsm-firmenich moves into class 32 beer & soft drinks; class 41 education & entertainment.
- 2005: dsm-firmenich moves into class 10 medical devices.
- 2006: dsm-firmenich moves into class 35 advertising & retail.
- 2008: dsm-firmenich moves into class 12 vehicles.
- 2020: dsm-firmenich moves into class 18 leather & bags.
- 2021: dsm-firmenich moves into class 7 machines; class 38 telecoms; class 44 medical & beauty care; class 45 legal & security.
- By 2024, dsm-firmenich had trademarks in 23 of the 45 classes.