Distell trademarks in 45 seconds
Video: Distell's South African trademarks in 45 seconds – 927 trademarks since 1921, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Distell and its closest rivals – trademarks filed since 1970: Distell 927, DGB 822, Charles Back Trademark … 95, Spier 145, KWV 349.
- Its biggest brands: Lieberstein (19), Sfw (18), Tassenberg (13), Grand Mousseux (13), La Gratitude (12), Mellow-wood (12).
- Logos filed since 2020: Distell 5, DGB 35, Charles Back Trademark … 2, Spier 10, KWV 10.
- Trademarks filed per year (three-year average): Distell 1, DGB 10, Charles Back Trademark … 3, Spier 2, KWV 7.
- Classes used: Distell 23, DGB 11, Charles Back Trademark … 6, Spier 40, KWV 16.
- New brand names a year (five-year average): Distell 1.8, DGB 8.8, Charles Back Trademark … 2.6, Spier 3.0, KWV 6.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za