Disney trademarks in 45 seconds
Video: Disney's South African trademarks in 45 seconds – 2,092 trademarks since 1947, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Disney and its closest rivals – trademarks filed since 1970: Disney 2,092, Netflix 98.
- Its biggest brands: Simpsons (the) (69), Winnie The Pooh (20), Bagheera (14), Brother Bear (14), Cars (14), Christopher Robin (14).
- Logos filed since 2020: Disney 24, Netflix 17.
- Trademarks filed per year (three-year average): Disney 11, Netflix 9.
- Classes used: Disney 28, Netflix 18.
- New brand names a year (five-year average): Disney 0.8, Netflix 4.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za