Disney trademarks: expansion into trademark classes, 1970–2024
Video: how Disney extended its South African trademarks into new classes from 1970 to 2024 – from electronics & software, education & entertainment, paper & print into new fields. 28 of 45 classes, 2,092 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Disney already used 3 classes, including class 25 clothing, class 9 electronics & software, class 28 toys & sports goods.
- 1978: Disney moves into class 3 cosmetics & cleaning.
- 1979: Disney moves into class 14 jewellery & watches; class 16 paper & print; class 21 kitchenware; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 41 education & entertainment.
- 1980: Disney moves into class 18 leather & bags.
- 1986: Disney moves into class 5 pharmaceuticals.
- 1990: Disney moves into class 2 paints; class 10 medical devices; class 11 lighting & appliances; class 12 vehicles; class 15 musical instruments; class 20 furniture; class 24 textiles; class 27 carpets; class 32 beer & soft drinks; class 35 advertising & retail; class 38 telecoms; class 39 transport & travel; class 42 tech & IT services.
- 1998: Disney moves into class 8 hand tools.
- 2003: Disney moves into class 36 finance & insurance.
- 2022: Disney moves into class 43 restaurants & hotels.
- By 2024, Disney had trademarks in 28 of the 45 classes.