Discovery trademarks in 45 seconds
Video: Discovery's South African trademarks in 45 seconds – 1,228 trademarks since 1993, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Discovery and its closest rivals – trademarks filed since 1970: Discovery 1,228, Absa 1,222, Nedbank 1,708, FirstRand 1,203, Old Mutual 848.
- Its biggest brands: Vitality (19), Discovery Vitality (11), Discovery Health (7), Discovery Green (6), Personal Pathways (6), Discovery Bank (6).
- Logos filed since 2020: Discovery 284, Absa 58, Nedbank 52, FirstRand 25, Old Mutual 35.
- Trademarks filed per year (three-year average): Discovery 33, Absa 36, Nedbank 17, FirstRand 21, Old Mutual 3.
- Classes used: Discovery 21, Absa 19, Nedbank 16, FirstRand 26, Old Mutual 13.
- New brand names a year (five-year average): Discovery 14.2, Absa 13.2, Nedbank 6.0, FirstRand 5.4, Old Mutual 3.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za