Discovery trademarks: expansion into trademark classes, 1970–2024
Video: how Discovery extended its South African trademarks into new classes from 1970 to 2024 – from finance & insurance, advertising & retail, electronics & software into new fields. 21 of 45 classes, 1,228 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1993: Discovery moves into class 36 finance & insurance.
- 1998: Discovery moves into class 35 advertising & retail.
- 2003: Discovery moves into class 41 education & entertainment.
- 2005: Discovery moves into class 16 paper & print; class 44 medical & beauty care.
- 2009: Discovery moves into class 39 transport & travel.
- 2010: Discovery moves into class 9 electronics & software; class 43 restaurants & hotels.
- 2011: Discovery moves into class 5 pharmaceuticals; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 31 fresh produce & pet food; class 32 beer & soft drinks.
- 2013: Discovery moves into class 42 tech & IT services; class 45 legal & security.
- 2015: Discovery moves into class 10 medical devices; class 38 telecoms; class 40 processing materials.
- 2017: Discovery moves into class 25 clothing; class 28 toys & sports goods.
- 2023: Discovery moves into class 4 oils & fuels.
- By 2024, Discovery had trademarks in 21 of the 45 classes.