Dis-Chem trademarks: expansion into trademark classes, 1970–2025
Video: how Dis-Chem extended its South African trademarks into new classes from 1970 to 2025 – from pharmaceuticals, cosmetics & cleaning, advertising & retail into new fields. 30 of 45 classes, 328 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1997: Dis-Chem moves into class 5 pharmaceuticals.
- 2006: Dis-Chem moves into class 3 cosmetics & cleaning; class 10 medical devices; class 16 paper & print; class 35 advertising & retail; class 36 finance & insurance; class 41 education & entertainment; class 44 medical & beauty care.
- 2011: Dis-Chem moves into class 6 metal goods; class 18 leather & bags; class 28 toys & sports goods; class 31 fresh produce & pet food.
- 2012: Dis-Chem moves into class 8 hand tools; class 9 electronics & software; class 11 lighting & appliances; class 17 rubber & plastics; class 20 furniture; class 21 kitchenware; class 24 textiles; class 25 clothing; class 27 carpets; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 32 beer & soft drinks.
- 2013: Dis-Chem moves into class 39 transport & travel.
- 2016: Dis-Chem moves into class 26 haberdashery.
- 2019: Dis-Chem moves into class 12 vehicles; class 19 building materials.
- 2020: Dis-Chem moves into class 38 telecoms.
- 2022: Dis-Chem moves into class 7 machines.
- By 2025, Dis-Chem had trademarks in 30 of the 45 classes.