Diageo trademarks in 45 seconds
Video: Diageo's South African trademarks in 45 seconds – 369 trademarks since 1917, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Diageo and its closest rivals – trademarks filed since 1970: Diageo 369.
- Its biggest brands: Smirnoff (30), Smirnoff Ice (4), Smirnoff Spin Spirit Cooler (4), Let's Talk Whiskey (3), Udv (3), United Distillers & Vintners (3).
- Logos filed since 2020: Diageo 5.
- Trademarks filed per year (three-year average): Diageo 3.
- Classes used: Diageo 18.
- New brand names a year (five-year average): Diageo 1.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za