DGB trademarks: expansion into trademark classes, 1970–2024
Video: how DGB extended its South African trademarks into new classes from 1970 to 2024 – from wines & spirits, beer & soft drinks, education & entertainment into new fields. 11 of 45 classes, 822 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, DGB already used 2 classes, including class 32 beer & soft drinks, class 33 wines & spirits.
- 1977: DGB moves into class 42 tech & IT services.
- 1979: DGB moves into class 20 furniture.
- 1982: DGB moves into class 5 pharmaceuticals.
- 1988: DGB moves into class 41 education & entertainment.
- 1993: DGB moves into class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 31 fresh produce & pet food.
- 2005: DGB moves into class 35 advertising & retail.
- 2018: DGB moves into class 43 restaurants & hotels.
- By 2024, DGB had trademarks in 11 of the 45 classes.