Decathlon trademarks: expansion into trademark classes, 1970–2020
Video: how Decathlon extended its South African trademarks into new classes from 1970 to 2020 – from toys & sports goods, clothing, leather & bags into new fields. 31 of 45 classes, 354 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1980: Decathlon moves into class 26 haberdashery.
- 1989: Decathlon moves into class 25 clothing.
- 1994: Decathlon moves into class 9 electronics & software; class 12 vehicles; class 18 leather & bags; class 20 furniture; class 22 ropes & tents; class 28 toys & sports goods.
- 1998: Decathlon moves into class 38 telecoms; class 41 education & entertainment.
- 2009: Decathlon moves into class 35 advertising & retail.
- 2012: Decathlon moves into class 1 chemicals; class 4 oils & fuels; class 6 metal goods; class 8 hand tools; class 11 lighting & appliances; class 14 jewellery & watches; class 19 building materials; class 21 kitchenware; class 37 construction & repair; class 39 transport & travel.
- 2013: Decathlon moves into class 3 cosmetics & cleaning; class 5 pharmaceuticals; class 10 medical devices; class 13 firearms & fireworks; class 27 carpets; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 31 fresh produce & pet food; class 32 beer & soft drinks.
- 2017: Decathlon moves into class 24 textiles.
- By 2020, Decathlon had trademarks in 31 of the 45 classes.