Danone trademarks in 45 seconds
Video: Danone's South African trademarks in 45 seconds – 340 trademarks since 1965, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Danone and its closest rivals – trademarks filed since 1970: Danone 340, Clover 783, Tiger Brands 3,470, Libstar 364, Unilever 3,417.
- Its biggest brands: Activia (17), Danette (11), Danone. One Planet. One Health. (8), Vitalinea (7), Danimal (7), Danino (7).
- Logos filed since 2020: Danone 40, Clover 71, Tiger Brands 170, Libstar 45, Unilever 47.
- Trademarks filed per year (three-year average): Danone 4, Clover 0, Tiger Brands 27, Libstar 9, Unilever 7.
- Classes used: Danone 21, Clover 24, Tiger Brands 34, Libstar 18, Unilever 37.
- New brand names a year (five-year average): Danone 1.6, Clover 8.4, Tiger Brands 11.2, Libstar 7.4, Unilever 5.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za