Danone trademarks: expansion into trademark classes, 1970–2022
Video: how Danone extended its South African trademarks into new classes from 1970 to 2022 – from meat, dairy & oils, coffee, flour & sweets, beer & soft drinks into new fields. 21 of 45 classes, 340 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Danone already used 1 classes, including class 29 meat, dairy & oils.
- 1977: Danone moves into class 30 coffee, flour & sweets.
- 1994: Danone moves into class 3 cosmetics & cleaning; class 5 pharmaceuticals; class 21 kitchenware; class 25 clothing; class 28 toys & sports goods; class 31 fresh produce & pet food; class 32 beer & soft drinks; class 33 wines & spirits; class 35 advertising & retail; class 36 finance & insurance; class 41 education & entertainment; class 42 tech & IT services.
- 1997: Danone moves into class 20 furniture.
- 1999: Danone moves into class 16 paper & print; class 18 leather & bags.
- 2004: Danone moves into class 38 telecoms; class 43 restaurants & hotels.
- 2016: Danone moves into class 10 medical devices; class 44 medical & beauty care.
- By 2022, Danone had trademarks in 21 of the 45 classes.