Corteva Agriscience trademarks: expansion into trademark classes, 1970–2025

Video: how Corteva Agriscience extended its South African trademarks into new classes from 1970 to 2025 – from pharmaceuticals, chemicals, fresh produce & pet food into new fields. 12 of 45 classes, 315 trademarks. South African trademark statistics by Sibanda & Zantwijk.

Corteva Agriscience – all South African trademark statistics

Transcript

• Before 1970, Corteva Agriscience already used 2 classes, including class 5 pharmaceuticals, class 1 chemicals.
• 1990: Corteva Agriscience moves into class 31 fresh produce & pet food.
• 1995: Corteva Agriscience moves into class 9 electronics & software; class 21 kitchenware; class 41 education & entertainment.
• 1997: Corteva Agriscience moves into class 20 furniture; class 28 toys & sports goods.
• 1999: Corteva Agriscience moves into class 2 paints.
• 2003: Corteva Agriscience moves into class 37 construction & repair.
• 2014: Corteva Agriscience moves into class 44 medical & beauty care.
• 2019: Corteva Agriscience moves into class 42 tech & IT services.
• By 2025, Corteva Agriscience had trademarks in 12 of the 45 classes.