Continental trademarks: expansion into trademark classes, 1970–2024
Video: how Continental extended its South African trademarks into new classes from 1970 to 2024 – from vehicles, rubber & plastics, machines into new fields. 12 of 45 classes, 144 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Continental already used 3 classes, including class 12 vehicles, class 7 machines, class 17 rubber & plastics.
- 1984: Continental moves into class 37 construction & repair.
- 1992: Continental moves into class 42 tech & IT services.
- 2010: Continental moves into class 25 clothing.
- 2013: Continental moves into class 6 metal goods; class 9 electronics & software; class 11 lighting & appliances; class 16 paper & print; class 35 advertising & retail.
- 2016: Continental moves into class 36 finance & insurance.
- By 2024, Continental had trademarks in 12 of the 45 classes.