Colgate-Palmolive trademarks in 45 seconds
Video: Colgate-Palmolive's South African trademarks in 45 seconds – 797 trademarks since 1918, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Colgate-Palmolive and its closest rivals – trademarks filed since 1970: Colgate-Palmolive 797, L'Oreal 1,997, Unilever 3,417, Beiersdorf 454, Amka 828.
- Its biggest brands: Colgate (36), Palmolive (13), Soft (11), Halo (8), Colgate Total (8), Colgate Sensitive Pro-relief (8).
- Logos filed since 2020: Colgate-Palmolive 50, L'Oreal 92, Unilever 47, Beiersdorf 53, Amka 39.
- Trademarks filed per year (three-year average): Colgate-Palmolive 9, L'Oreal 32, Unilever 7, Beiersdorf 8, Amka 22.
- Classes used: Colgate-Palmolive 21, L'Oreal 27, Unilever 37, Beiersdorf 14, Amka 22.
- New brand names a year (five-year average): Colgate-Palmolive 4.8, L'Oreal 26.0, Unilever 5.4, Beiersdorf 7.8, Amka 15.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za