Colgate-Palmolive trademarks: expansion into trademark classes, 1970–2024
Video: how Colgate-Palmolive extended its South African trademarks into new classes from 1970 to 2024 – from cosmetics & cleaning, kitchenware, pharmaceuticals into new fields. 21 of 45 classes, 797 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Colgate-Palmolive already used 12 classes, including class 3 cosmetics & cleaning, class 5 pharmaceuticals, class 21 kitchenware, class 1 chemicals, class 8 hand tools.
- 1971: Colgate-Palmolive moves into class 16 paper & print; class 17 rubber & plastics.
- 1974: Colgate-Palmolive moves into class 29 meat, dairy & oils.
- 1983: Colgate-Palmolive moves into class 10 medical devices.
- 1991: Colgate-Palmolive moves into class 26 haberdashery.
- 1994: Colgate-Palmolive moves into class 9 electronics & software; class 35 advertising & retail; class 41 education & entertainment.
- 1995: Colgate-Palmolive moves into class 30 coffee, flour & sweets.
- By 2024, Colgate-Palmolive had trademarks in 21 of the 45 classes.