Coca-Cola trademarks in 45 seconds
Video: Coca-Cola's South African trademarks in 45 seconds – 970 trademarks since 1926, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Coca-Cola and its closest rivals – trademarks filed since 1970: Coca-Cola 969, Clover 783, Dynamic Brands Manufact… 129, Red Bull 580, Oatly 50.
- Its biggest brands: Coke (53), Sprite (28), Fanta (26), Sparletta (21), Stoney (17), Pine-nut (13).
- Logos filed since 2020: Coca-Cola 27, Clover 71, Dynamic Brands Manufact… 14, Red Bull 55, Oatly 12.
- Trademarks filed per year (three-year average): Coca-Cola 10, Clover 0, Dynamic Brands Manufact… 5, Red Bull 13, Oatly 0.
- Classes used: Coca-Cola 44, Clover 24, Dynamic Brands Manufact… 6, Red Bull 45, Oatly 11.
- New brand names a year (five-year average): Coca-Cola 4.4, Clover 8.4, Dynamic Brands Manufact… 2.0, Red Bull 0.2, Oatly 0.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za