Clover trademarks in 45 seconds
Video: Clover's South African trademarks in 45 seconds – 783 trademarks since 1915, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Clover and its closest rivals – trademarks filed since 1970: Clover 783, Libstar 364, Danone 340, Darling Brands 89, Tiger Brands 3,470.
- Its biggest brands: Mina Moo (33), Tropika (22), Elite (12), Little Big Cook Off (7), La Campania (7), Bliss (7).
- Logos filed since 2020: Clover 71, Libstar 45, Danone 40, Darling Brands 20, Tiger Brands 170.
- Trademarks filed per year (three-year average): Clover 0, Libstar 9, Danone 4, Darling Brands 5, Tiger Brands 27.
- Classes used: Clover 24, Libstar 18, Danone 21, Darling Brands 8, Tiger Brands 34.
- New brand names a year (five-year average): Clover 8.4, Libstar 7.4, Danone 1.6, Darling Brands 1.8, Tiger Brands 11.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za