Clover trademarks: expansion into trademark classes, 1970–2022
Video: how Clover extended its South African trademarks into new classes from 1970 to 2022 – from meat, dairy & oils, beer & soft drinks, coffee, flour & sweets into new fields. 24 of 45 classes, 783 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Clover already used 4 classes, including class 29 meat, dairy & oils, class 32 beer & soft drinks, class 30 coffee, flour & sweets, class 5 pharmaceuticals.
- 1972: Clover moves into class 42 tech & IT services.
- 1979: Clover moves into class 31 fresh produce & pet food.
- 1981: Clover moves into class 1 chemicals; class 11 lighting & appliances; class 39 transport & travel.
- 1987: Clover moves into class 16 paper & print; class 20 furniture.
- 1988: Clover moves into class 41 education & entertainment.
- 1989: Clover moves into class 25 clothing; class 27 carpets; class 28 toys & sports goods.
- 1994: Clover moves into class 3 cosmetics & cleaning; class 9 electronics & software.
- 1995: Clover moves into class 24 textiles; class 33 wines & spirits; class 38 telecoms.
- 1998: Clover moves into class 35 advertising & retail.
- 2005: Clover moves into class 36 finance & insurance; class 45 legal & security.
- 2013: Clover moves into class 43 restaurants & hotels.
- By 2022, Clover had trademarks in 24 of the 45 classes.