Clariant trademarks in 45 seconds
Video: Clariant's South African trademarks in 45 seconds – 188 trademarks since 1960, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Clariant and its closest rivals – trademarks filed since 1970: Clariant 188, AkzoNobel 938, Evonik 207, Seal Chemistry 115, dsm-firmenich 369.
- Its biggest brands: Clariant C (21), Discover Value (7), Ecotain (7), Nipacide (4), Greater Chemistry - Between People And Planet (3), 360 Service (2).
- Logos filed since 2020: Clariant 3, AkzoNobel 9, Evonik 21, Seal Chemistry 0, dsm-firmenich 34.
- Trademarks filed per year (three-year average): Clariant 1, AkzoNobel 6, Evonik 12, Seal Chemistry 3, dsm-firmenich 13.
- Classes used: Clariant 22, AkzoNobel 40, Evonik 21, Seal Chemistry 5, dsm-firmenich 23.
- New brand names a year (five-year average): Clariant 1.8, AkzoNobel 3.6, Evonik 5.0, Seal Chemistry 2.0, dsm-firmenich 4.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za