Clariant trademarks: expansion into trademark classes, 1970–2022
Video: how Clariant extended its South African trademarks into new classes from 1970 to 2022 – from chemicals, paints, cosmetics & cleaning into new fields. 22 of 45 classes, 188 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Clariant already used 2 classes, including class 1 chemicals, class 2 paints.
- 1991: Clariant moves into class 4 oils & fuels.
- 1997: Clariant moves into class 42 tech & IT services.
- 2007: Clariant moves into class 45 legal & security.
- 2008: Clariant moves into class 17 rubber & plastics.
- 2012: Clariant moves into class 3 cosmetics & cleaning; class 5 pharmaceuticals; class 7 machines; class 9 electronics & software; class 16 paper & print; class 18 leather & bags; class 19 building materials; class 31 fresh produce & pet food; class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 38 telecoms; class 39 transport & travel; class 40 processing materials; class 41 education & entertainment.
- 2021: Clariant moves into class 44 medical & beauty care.
- By 2022, Clariant had trademarks in 22 of the 45 classes.