Chicken Licken trademarks: expansion into trademark classes, 1970–2024
Video: how Chicken Licken extended its South African trademarks into new classes from 1970 to 2024 – from meat, dairy & oils, coffee, flour & sweets, fresh produce & pet food into new fields. 43 of 45 classes, 706 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Chicken Licken already used 5 classes, including class 12 vehicles, class 29 meat, dairy & oils, class 5 pharmaceuticals, class 30 coffee, flour & sweets, class 31 fresh produce & pet food.
- 1971: Chicken Licken moves into class 33 wines & spirits.
- 1973: Chicken Licken moves into class 9 electronics & software.
- 1981: Chicken Licken moves into class 28 toys & sports goods; class 42 tech & IT services.
- 1982: Chicken Licken moves into class 32 beer & soft drinks.
- 1984: Chicken Licken moves into class 43 restaurants & hotels.
- 1986: Chicken Licken moves into class 25 clothing.
- 1990: Chicken Licken moves into class 8 hand tools; class 11 lighting & appliances; class 14 jewellery & watches; class 16 paper & print; class 18 leather & bags; class 20 furniture; class 21 kitchenware; class 24 textiles; class 34 tobacco; class 35 advertising & retail; class 37 construction & repair; class 39 transport & travel; class 41 education & entertainment.
- 1997: Chicken Licken moves into class 1 chemicals; class 2 paints; class 3 cosmetics & cleaning; class 4 oils & fuels; class 6 metal goods; class 7 machines; class 10 medical devices; class 13 firearms & fireworks; class 15 musical instruments; class 17 rubber & plastics; class 19 building materials; class 22 ropes & tents; class 23 yarns; class 26 haberdashery; class 27 carpets; class 36 finance & insurance; class 38 telecoms; class 40 processing materials.
- By 2024, Chicken Licken had trademarks in 43 of the 45 classes.