Chevron trademarks in 45 seconds
Video: Chevron's South African trademarks in 45 seconds – 187 trademarks since 1917, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Chevron and its closest rivals – trademarks filed since 1970: Chevron 187, TotalEnergies 323, Shell 758, Eneos 62, ExxonMobil 507.
- Its biggest brands: Caltex (6), Reg (6), Making The Things That Go, Go Better (4), Techron (4), Clean & Glide Technology (3), Isoalky (3).
- Logos filed since 2020: Chevron 7, TotalEnergies 62, Shell 30, Eneos 3, ExxonMobil 7.
- Trademarks filed per year (three-year average): Chevron 1, TotalEnergies 3, Shell 3, Eneos 1, ExxonMobil 3.
- Classes used: Chevron 19, TotalEnergies 34, Shell 38, Eneos 13, ExxonMobil 44.
- New brand names a year (five-year average): Chevron 0.2, TotalEnergies 1.6, Shell 1.0, Eneos 0.2, ExxonMobil 1.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za