Chevron trademarks: expansion into trademark classes, 1970–2023
Video: how Chevron extended its South African trademarks into new classes from 1970 to 2023 – from oils & fuels, chemicals, tech & it services into new fields. 19 of 45 classes, 187 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Chevron already used 8 classes, including class 4 oils & fuels, class 1 chemicals, class 2 paints, class 19 building materials, class 3 cosmetics & cleaning.
- 1973: Chevron moves into class 37 construction & repair; class 42 tech & IT services.
- 1978: Chevron moves into class 12 vehicles.
- 1992: Chevron moves into class 36 finance & insurance.
- 1994: Chevron moves into class 7 machines.
- 2003: Chevron moves into class 30 coffee, flour & sweets.
- 2007: Chevron moves into class 14 jewellery & watches; class 25 clothing.
- 2013: Chevron moves into class 35 advertising & retail.
- 2016: Chevron moves into class 45 legal & security.
- 2019: Chevron moves into class 40 processing materials.
- By 2023, Chevron had trademarks in 19 of the 45 classes.