Chanel trademarks in 45 seconds
Video: Chanel's South African trademarks in 45 seconds – 217 trademarks since 1946, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Chanel and its closest rivals – trademarks filed since 1970: Chanel 217.
- Its biggest brands: Coco (12), Coco Chanel (8), Cc (6), Gabrielle (5), Beyond The Jar (4), Coco Forever (4).
- Logos filed since 2020: Chanel 27.
- Trademarks filed per year (three-year average): Chanel 3.
- Classes used: Chanel 20.
- New brand names a year (five-year average): Chanel 0.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za