Chanel trademarks: expansion into trademark classes, 1970–2023
Video: how Chanel extended its South African trademarks into new classes from 1970 to 2023 – from cosmetics & cleaning, jewellery & watches, leather & bags into new fields. 20 of 45 classes, 217 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Chanel already used 2 classes, including class 3 cosmetics & cleaning, class 21 kitchenware.
- 1972: Chanel moves into class 25 clothing.
- 1974: Chanel moves into class 5 pharmaceuticals; class 14 jewellery & watches; class 16 paper & print.
- 1979: Chanel moves into class 18 leather & bags; class 42 tech & IT services.
- 1984: Chanel moves into class 24 textiles; class 26 haberdashery; class 28 toys & sports goods; class 34 tobacco.
- 1996: Chanel moves into class 9 electronics & software.
- 1998: Chanel moves into class 37 construction & repair.
- 2001: Chanel moves into class 1 chemicals; class 35 advertising & retail.
- 2011: Chanel moves into class 33 wines & spirits.
- 2014: Chanel moves into class 41 education & entertainment.
- 2015: Chanel moves into class 4 oils & fuels.
- 2019: Chanel moves into class 44 medical & beauty care.
- By 2023, Chanel had trademarks in 20 of the 45 classes.