Cell C trademarks in 45 seconds
Video: Cell C's South African trademarks in 45 seconds – 1,634 trademarks since 1999, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Cell C and its closest rivals – trademarks filed since 1970: Cell C 1,634, Telkom 1,628, MTN 853, Vodafone 664, Vodacom 1,274.
- Its biggest brands: 3.25 (28), Cy (25), Cell C Connect Your Way (19), Cell C Connect For Yourself (15), Girl Child Institute Of Mentorship (12), Take A Girl Child To Work Day (12).
- Logos filed since 2020: Cell C 56, Telkom 98, MTN 132, Vodafone 41, Vodacom 9.
- Trademarks filed per year (three-year average): Cell C 2, Telkom 47, MTN 18, Vodafone 0, Vodacom 4.
- Classes used: Cell C 10, Telkom 17, MTN 15, Vodafone 43, Vodacom 45.
- New brand names a year (five-year average): Cell C 2.4, Telkom 11.2, MTN 5.6, Vodafone 1.8, Vodacom 3.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za