Cell C trademarks: expansion into trademark classes, 1970–2023
Video: how Cell C extended its South African trademarks into new classes from 1970 to 2023 – from telecoms, electronics & software, advertising & retail into new fields. 10 of 45 classes, 1,634 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1999: Cell C moves into class 9 electronics & software; class 35 advertising & retail; class 38 telecoms.
- 2003: Cell C moves into class 16 paper & print; class 36 finance & insurance.
- 2004: Cell C moves into class 37 construction & repair.
- 2008: Cell C moves into class 39 transport & travel.
- 2009: Cell C moves into class 42 tech & IT services.
- 2014: Cell C moves into class 41 education & entertainment; class 45 legal & security.
- By 2023, Cell C had trademarks in 10 of the 45 classes.