Caterpillar trademarks in 45 seconds
Video: Caterpillar's South African trademarks in 45 seconds – 244 trademarks since 1925, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Caterpillar and its closest rivals – trademarks filed since 1970: Caterpillar 244, Brother Industries 78, Thyssenkrupp 151.
- Its biggest brands: Cat (79), Wright (15), Let's Do The Work. (12), Let's Do The Work.cat (12), Yellowmark (7), Nexus (6).
- Logos filed since 2020: Caterpillar 39, Brother Industries 40, Thyssenkrupp 0.
- Trademarks filed per year (three-year average): Caterpillar 3, Brother Industries 1, Thyssenkrupp 2.
- Classes used: Caterpillar 28, Brother Industries 45, Thyssenkrupp 20.
- New brand names a year (five-year average): Caterpillar 0.0, Brother Industries 0.0, Thyssenkrupp 1.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za