Caterpillar trademarks: expansion into trademark classes, 1970–2022
Video: how Caterpillar extended its South African trademarks into new classes from 1970 to 2022 – from machines, vehicles, electronics & software into new fields. 28 of 45 classes, 244 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Caterpillar already used 5 classes, including class 7 machines, class 12 vehicles, class 8 hand tools, class 9 electronics & software, class 28 toys & sports goods.
- 1972: Caterpillar moves into class 37 construction & repair.
- 1986: Caterpillar moves into class 42 tech & IT services.
- 1988: Caterpillar moves into class 1 chemicals; class 2 paints; class 4 oils & fuels; class 6 metal goods; class 14 jewellery & watches; class 16 paper & print; class 17 rubber & plastics; class 18 leather & bags; class 21 kitchenware; class 25 clothing; class 26 haberdashery; class 34 tobacco; class 35 advertising & retail; class 36 finance & insurance; class 41 education & entertainment.
- 2003: Caterpillar moves into class 39 transport & travel; class 40 processing materials; class 44 medical & beauty care.
- 2006: Caterpillar moves into class 11 lighting & appliances; class 19 building materials.
- 2007: Caterpillar moves into class 20 furniture.
- By 2022, Caterpillar had trademarks in 28 of the 45 classes.