Carl Zeiss trademarks in 45 seconds
Video: Carl Zeiss's South African trademarks in 45 seconds – 198 trademarks since 1937, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Carl Zeiss and its closest rivals – trademarks filed since 1970: Carl Zeiss 198, Philips 549.
- Its biggest brands: Zeiss (20), Zeiss Seeing Beyond (11), Siporax (4), Vision 20/20 (3), Vision 20/20 The Future In Sight (3), Visustore (3).
- Logos filed since 2020: Carl Zeiss 29, Philips 112.
- Trademarks filed per year (three-year average): Carl Zeiss 9, Philips 3.
- Classes used: Carl Zeiss 21, Philips 32.
- New brand names a year (five-year average): Carl Zeiss 3.0, Philips 0.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za