Carl Zeiss trademarks: expansion into trademark classes, 1970–2024
Video: how Carl Zeiss extended its South African trademarks into new classes from 1970 to 2024 – from electronics & software, medical devices, tech & it services into new fields. 21 of 45 classes, 198 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Carl Zeiss already used 2 classes, including class 9 electronics & software, class 10 medical devices.
- 1976: Carl Zeiss moves into class 21 kitchenware.
- 1981: Carl Zeiss moves into class 5 pharmaceuticals.
- 1982: Carl Zeiss moves into class 11 lighting & appliances.
- 1986: Carl Zeiss moves into class 12 vehicles.
- 1988: Carl Zeiss moves into class 3 cosmetics & cleaning; class 35 advertising & retail; class 42 tech & IT services.
- 1991: Carl Zeiss moves into class 7 machines.
- 1992: Carl Zeiss moves into class 40 processing materials.
- 1995: Carl Zeiss moves into class 14 jewellery & watches; class 16 paper & print.
- 1996: Carl Zeiss moves into class 37 construction & repair.
- 2000: Carl Zeiss moves into class 8 hand tools.
- 2019: Carl Zeiss moves into class 1 chemicals; class 36 finance & insurance; class 44 medical & beauty care.
- 2022: Carl Zeiss moves into class 25 clothing; class 28 toys & sports goods.
- 2024: Carl Zeiss moves into class 41 education & entertainment.
- By 2024, Carl Zeiss had trademarks in 21 of the 45 classes.