Cape Union Mart trademarks in 45 seconds
Video: Cape Union Mart's South African trademarks in 45 seconds – 231 trademarks since 1962, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Cape Union Mart and its closest rivals – trademarks filed since 1970: Cape Union Mart 231.
- Its biggest brands: Poetry (20), K-way (16), Rare Earth (10), Birst (6), Cape Union Mart Est. 1933 (6), K-way Kids (6).
- Logos filed since 2020: Cape Union Mart 32.
- Trademarks filed per year (three-year average): Cape Union Mart 13.
- Classes used: Cape Union Mart 23.
- New brand names a year (five-year average): Cape Union Mart 3.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za