Cape Union Mart trademarks: expansion into trademark classes, 1970–2024
Video: how Cape Union Mart extended its South African trademarks into new classes from 1970 to 2024 – from clothing, leather & bags, advertising & retail into new fields. 23 of 45 classes, 231 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Cape Union Mart already used 1 classes, including class 25 clothing.
- 1980: Cape Union Mart moves into class 18 leather & bags; class 22 ropes & tents; class 24 textiles.
- 1988: Cape Union Mart moves into class 42 tech & IT services.
- 2003: Cape Union Mart moves into class 20 furniture; class 35 advertising & retail.
- 2007: Cape Union Mart moves into class 8 hand tools; class 21 kitchenware.
- 2008: Cape Union Mart moves into class 3 cosmetics & cleaning; class 4 oils & fuels; class 14 jewellery & watches; class 29 meat, dairy & oils; class 30 coffee, flour & sweets.
- 2011: Cape Union Mart moves into class 9 electronics & software.
- 2013: Cape Union Mart moves into class 11 lighting & appliances.
- 2018: Cape Union Mart moves into class 7 machines; class 10 medical devices; class 12 vehicles; class 28 toys & sports goods.
- 2024: Cape Union Mart moves into class 6 metal goods; class 16 paper & print; class 27 carpets.
- By 2024, Cape Union Mart had trademarks in 23 of the 45 classes.