Bridgestone trademarks in 45 seconds
Video: Bridgestone's South African trademarks in 45 seconds – 398 trademarks since 1967, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Bridgestone and its closest rivals – trademarks filed since 1970: Bridgestone 398, BMW 1,351, Michelin 438, Motus 685, Nissan 601.
- Its biggest brands: Solutions For Your Journey (19), Bridgestone T&dpaas (16), Your Journey, Our Passion (14), B E8 Commitment (13), E8 Commitment (13), Supa Quick (8).
- Logos filed since 2020: Bridgestone 53, BMW 122, Michelin 17, Motus 184, Nissan 32.
- Trademarks filed per year (three-year average): Bridgestone 16, BMW 38, Michelin 2, Motus 17, Nissan 1.
- Classes used: Bridgestone 27, BMW 37, Michelin 35, Motus 28, Nissan 34.
- New brand names a year (five-year average): Bridgestone 3.4, BMW 14.8, Michelin 1.2, Motus 8.4, Nissan 1.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za