Bridgestone trademarks: expansion into trademark classes, 1970–2024
Video: how Bridgestone extended its South African trademarks into new classes from 1970 to 2024 – from vehicles, construction & repair, advertising & retail into new fields. 27 of 45 classes, 398 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Bridgestone already used 1 classes, including class 12 vehicles.
- 1976: Bridgestone moves into class 7 machines; class 28 toys & sports goods; class 37 construction & repair.
- 1977: Bridgestone moves into class 17 rubber & plastics.
- 1983: Bridgestone moves into class 42 tech & IT services.
- 1986: Bridgestone moves into class 18 leather & bags; class 25 clothing.
- 1987: Bridgestone moves into class 9 electronics & software.
- 1998: Bridgestone moves into class 35 advertising & retail.
- 2006: Bridgestone moves into class 14 jewellery & watches; class 16 paper & print; class 20 furniture; class 21 kitchenware; class 24 textiles.
- 2007: Bridgestone moves into class 1 chemicals.
- 2008: Bridgestone moves into class 41 education & entertainment.
- 2009: Bridgestone moves into class 19 building materials.
- 2011: Bridgestone moves into class 6 metal goods.
- 2013: Bridgestone moves into class 40 processing materials.
- 2017: Bridgestone moves into class 39 transport & travel.
- 2020: Bridgestone moves into class 10 medical devices; class 11 lighting & appliances; class 43 restaurants & hotels; class 44 medical & beauty care.
- 2022: Bridgestone moves into class 36 finance & insurance; class 38 telecoms.
- By 2024, Bridgestone had trademarks in 27 of the 45 classes.