Bosch trademarks: expansion into trademark classes, 1970–2025
Video: how Bosch extended its South African trademarks into new classes from 1970 to 2025 – from machines, electronics & software, vehicles into new fields. 25 of 45 classes, 335 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Bosch already used 7 classes, including class 7 machines, class 8 hand tools, class 9 electronics & software, class 11 lighting & appliances, class 12 vehicles.
- 1972: Bosch moves into class 37 construction & repair; class 42 tech & IT services.
- 1995: Bosch moves into class 3 cosmetics & cleaning; class 4 oils & fuels; class 16 paper & print; class 24 textiles; class 25 clothing; class 35 advertising & retail; class 36 finance & insurance; class 38 telecoms; class 41 education & entertainment.
- 1998: Bosch moves into class 28 toys & sports goods.
- 2012: Bosch moves into class 40 processing materials.
- 2014: Bosch moves into class 20 furniture.
- 2016: Bosch moves into class 10 medical devices.
- 2018: Bosch moves into class 45 legal & security.
- 2020: Bosch moves into class 39 transport & travel.
- 2023: Bosch moves into class 14 jewellery & watches.
- By 2025, Bosch had trademarks in 25 of the 45 classes.