Bora Creations trademarks in 45 seconds
Video: Bora Creations's South African trademarks in 45 seconds – 232 trademarks since 2007, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Bora Creations and its closest rivals – trademarks filed since 1970: Bora Creations 232, L'Oreal 1,997, Unilever 3,417, Make Up Art Cosmetics 132, Amka 828.
- Its biggest brands: Catrice (25), Essence (13), L.o.v (9), Girl Squad (4), It’s Not Magic, It’s Make-up (4), Studio Nails (4).
- Logos filed since 2020: Bora Creations 28, L'Oreal 92, Unilever 47, Make Up Art Cosmetics 6, Amka 39.
- Trademarks filed per year (three-year average): Bora Creations 20, L'Oreal 32, Unilever 7, Make Up Art Cosmetics 3, Amka 22.
- Classes used: Bora Creations 15, L'Oreal 27, Unilever 37, Make Up Art Cosmetics 8, Amka 22.
- New brand names a year (five-year average): Bora Creations 9.2, L'Oreal 26.0, Unilever 5.4, Make Up Art Cosmetics 5.0, Amka 15.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za