Bora Creations trademarks: expansion into trademark classes, 1970–2024
Video: how Bora Creations extended its South African trademarks into new classes from 1970 to 2024 – from cosmetics & cleaning, kitchenware, hand tools into new fields. 15 of 45 classes, 232 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 2007: Bora Creations moves into class 3 cosmetics & cleaning.
- 2009: Bora Creations moves into class 5 pharmaceuticals; class 8 hand tools; class 10 medical devices; class 21 kitchenware; class 26 haberdashery.
- 2013: Bora Creations moves into class 11 lighting & appliances.
- 2014: Bora Creations moves into class 9 electronics & software; class 14 jewellery & watches; class 18 leather & bags; class 25 clothing; class 35 advertising & retail; class 44 medical & beauty care.
- 2022: Bora Creations moves into class 41 education & entertainment; class 42 tech & IT services.
- By 2024, Bora Creations had trademarks in 15 of the 45 classes.