Boehringer Ingelheim trademarks: expansion into trademark classes, 1970–2025

Video: how Boehringer Ingelheim extended its South African trademarks into new classes from 1970 to 2025 – from pharmaceuticals, education & entertainment, tech & it services into new fields. 20 of 45 classes, 1,064 trademarks. South African trademark statistics by Sibanda & Zantwijk.

Boehringer Ingelheim – all South African trademark statistics

Transcript

• Before 1970, Boehringer Ingelheim already used 2 classes, including class 1 chemicals, class 5 pharmaceuticals.
• 1987: Boehringer Ingelheim moves into class 2 paints; class 3 cosmetics & cleaning; class 21 kitchenware; class 25 clothing; class 30 coffee, flour & sweets; class 32 beer & soft drinks.
• 1990: Boehringer Ingelheim moves into class 10 medical devices.
• 1992: Boehringer Ingelheim moves into class 31 fresh produce & pet food.
• 1995: Boehringer Ingelheim moves into class 41 education & entertainment.
• 1997: Boehringer Ingelheim moves into class 9 electronics & software; class 42 tech & IT services.
• 2002: Boehringer Ingelheim moves into class 35 advertising & retail.
• 2003: Boehringer Ingelheim moves into class 29 meat, dairy & oils; class 44 medical & beauty care.
• 2007: Boehringer Ingelheim moves into class 16 paper & print; class 38 telecoms.
• 2012: Boehringer Ingelheim moves into class 40 processing materials.
• 2019: Boehringer Ingelheim moves into class 36 finance & insurance.
• By 2025, Boehringer Ingelheim had trademarks in 20 of the 45 classes.