BMW trademarks in 45 seconds
Video: BMW's South African trademarks in 45 seconds – 1,351 trademarks since 1956, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- BMW and its closest rivals – trademarks filed since 1970: BMW 1,351, Bridgestone 398, Mercedes-Benz 1,531, Nissan 601, Honda 218.
- Its biggest brands: Mini (86), B M W (21), Lnla (18), Bmw Motorsport (17), Gs (17), Bmw I (16).
- Logos filed since 2020: BMW 122, Bridgestone 53, Mercedes-Benz 90, Nissan 32, Honda 27.
- Trademarks filed per year (three-year average): BMW 38, Bridgestone 16, Mercedes-Benz 22, Nissan 1, Honda 10.
- Classes used: BMW 37, Bridgestone 27, Mercedes-Benz 45, Nissan 34, Honda 23.
- New brand names a year (five-year average): BMW 14.8, Bridgestone 3.4, Mercedes-Benz 10.0, Nissan 1.6, Honda 3.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za