BMW trademarks: expansion into trademark classes, 1970–2024
Video: how BMW extended its South African trademarks into new classes from 1970 to 2024 – from vehicles, toys & sports goods, electronics & software into new fields. 37 of 45 classes, 1,351 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, BMW already used 4 classes, including class 9 electronics & software, class 11 lighting & appliances, class 12 vehicles, class 7 machines.
- 1978: BMW moves into class 14 jewellery & watches; class 16 paper & print; class 37 construction & repair; class 42 tech & IT services.
- 1979: BMW moves into class 35 advertising & retail; class 36 finance & insurance; class 39 transport & travel; class 40 processing materials.
- 1983: BMW moves into class 24 textiles; class 25 clothing; class 41 education & entertainment.
- 1987: BMW moves into class 2 paints; class 3 cosmetics & cleaning; class 4 oils & fuels; class 6 metal goods; class 8 hand tools; class 18 leather & bags; class 21 kitchenware; class 28 toys & sports goods; class 34 tobacco.
- 1997: BMW moves into class 27 carpets; class 38 telecoms.
- 2010: BMW moves into class 20 furniture; class 26 haberdashery.
- 2011: BMW moves into class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 32 beer & soft drinks.
- 2015: BMW moves into class 17 rubber & plastics; class 19 building materials; class 22 ropes & tents; class 33 wines & spirits; class 43 restaurants & hotels; class 44 medical & beauty care.
- By 2024, BMW had trademarks in 37 of the 45 classes.