Biofarma trademarks in 45 seconds
Video: Biofarma's South African trademarks in 45 seconds – 321 trademarks since 1964, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Biofarma and its closest rivals – trademarks filed since 1970: Biofarma 316, Bayer 1,817, H Lundbeck 158, Biontech 40, GSK 984.
- Its biggest brands: Cardioskin (3), Homeheart (3), Daflon (2), Glissidia (2), Inxitu (2), Luniqia (2).
- Logos filed since 2020: Biofarma 1, Bayer 42, H Lundbeck 23, Biontech 29, GSK 15.
- Trademarks filed per year (three-year average): Biofarma 3, Bayer 10, H Lundbeck 1, Biontech 11, GSK 3.
- Classes used: Biofarma 10, Bayer 32, H Lundbeck 7, Biontech 8, GSK 20.
- New brand names a year (five-year average): Biofarma 2.8, Bayer 9.2, H Lundbeck 0.8, Biontech 2.2, GSK 1.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za