Bidvest trademarks: expansion into trademark classes, 1970–2025
Video: how Bidvest extended its South African trademarks into new classes from 1970 to 2025 – from paper & print, advertising & retail, electronics & software into new fields. 39 of 45 classes, 2,404 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Bidvest already used 7 classes, including class 16 paper & print, class 8 hand tools, class 20 furniture, class 21 kitchenware, class 17 rubber & plastics.
- 1973: Bidvest moves into class 1 chemicals; class 6 metal goods.
- 1974: Bidvest moves into class 12 vehicles; class 39 transport & travel.
- 1976: Bidvest moves into class 35 advertising & retail; class 36 finance & insurance; class 38 telecoms; class 41 education & entertainment; class 43 restaurants & hotels.
- 1977: Bidvest moves into class 7 machines; class 9 electronics & software; class 18 leather & bags.
- 1979: Bidvest moves into class 25 clothing; class 42 tech & IT services.
- 1986: Bidvest moves into class 24 textiles; class 37 construction & repair.
- 1987: Bidvest moves into class 3 cosmetics & cleaning; class 5 pharmaceuticals; class 29 meat, dairy & oils; class 31 fresh produce & pet food.
- 1989: Bidvest moves into class 2 paints; class 19 building materials.
- 1990: Bidvest moves into class 22 ropes & tents.
- 1993: Bidvest moves into class 44 medical & beauty care.
- 1994: Bidvest moves into class 40 processing materials; class 45 legal & security.
- 1996: Bidvest moves into class 32 beer & soft drinks.
- 2000: Bidvest moves into class 4 oils & fuels; class 27 carpets.
- 2002: Bidvest moves into class 10 medical devices.
- 2007: Bidvest moves into class 28 toys & sports goods.
- 2011: Bidvest moves into class 26 haberdashery.
- By 2025, Bidvest had trademarks in 39 of the 45 classes.